case

Detective agency Alena Sokolova

Detective agency

ship

client

Detective agency from St. Petersburg.

Main areas of work:

- search for people/property

- verification of employees and contractors

- anti-counterfeiting

- collection and verification of information

Field

Private investigation

Head office

St. Petersburg

Market

Russia

Staff

5

Project goals

Our goal was to present the business within the framework of the current legislation on the Internet and bring customers.
wolf
IDENTITY
Develop a brand that will stand out IN THE MARKET
Website development
Develop a converting site for the main search queries
Roistat integration
Build end-to-end analytics and customer relationship management(/CRM) system based on Roistat
traffic purchase
Provide the flow of high-quality appeals

What we did?

01

corporate identity

To improve the communication with customers, partners and employees, we have developed a brand identity.

As part of the design concept, we used the idea of applying different graphics, depending on which audience is being addressed.

As a result we created a corporate style guidebook.

We have included a description of the concept, fonts, colors, visual methods, descriptions of the use of graphics and photo style, creative concepts and examples of correct and incorrect use of style.

02

WEB - development

photo photo
RELEVANCE

The structure is attuned to the target audience’s needs

easy navigation

A simple interface which makes finding necessary information easy

Comprehensible text

We analyzed the law of the Russian Federation "On private detective and security activities". We correlated the main types of services listed in the legislation with the user's search queries. As a result, the information was reflected within the framework of the current legislation.

We kept everything important, made key thoughts and headlines bigger and highlighted the details with colors.

photo
controllable system

Developed with NUXT and CONNECTED TO CMS PRISMIC.

This allows the client to control content and create new website pages by themselves.

03

CRM integration - ROISTAT

An accounting CRM was built on the basis of the Rosstat system. The main work processes of the team were built through telegram-bot

User communication (messengers, bots, email newsletters) is thoroughly connected to the system

photo

04

Set up end-to-end roistat analytics.

  1. Connected every request form on the website to cpm roistat
  2. Configured and connected call tracking
  3. Integrated ad accounts form yandex and vk
  4. Enabled target and conversion transfer through api to accelerate the learning process of advertising algorithms
  5. Set up an efficient report strategy for manager kpi, traffic, calls, etc.

05

Advertising management

  1. Enabled vk and yandex api for actions within the sales funnel, which allowed to pay for qualified leads only (leads who contacted a manager and confirmed a request for services)
  2. Using the API, we send user data to all advertising systems at the last stages of the funnel. So we pay only for users who come to a meeting, receive a corporate offer, make an advance and post-payment
Как это работает?
scheme

The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.

Several systems can be used as databases at the same time: CRM, Roistat, CDP.

scheme

Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.

After that the segments are integrated into pre-prepared advertising cabinets. Each segment sees personalized advertising: context, email newsletters, chatbots and messengers.

so what?

After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.

As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.

Results

traffic per month


665

7557

sales per month


0

22

Revenue


10 000 000 ₽

CPA


20 000 ₽

2727 ₽

CPL


10 000 ₽

average check


1 600 000 ₽

ROI


1016%

let’s talk about your Project

let’s
talk about
your
Project
Name
Telegram or email
What is your task?
Budget
< 1 million
1-3 million
3-5 million
> 5 million
By clicking the button, you agree to the processing of personal data