case

Law office, legal protection and support of economic activities of citizens and organizations

AB Kuznetsov, Baidarik and partners

ship

client

For over 25 years, Hear&Lesten Group has been providing legal services in bankruptcy, tax disputes, commercial disputes, disputes with government authorities and accounting support services.

The company has saved more than 1.5 billion rubles of assets to its clients. Won in the courts more than 2.2 thousand cases.

Field

Law and Legal

Head office

Rostov-on-Don

Market

Russia

Staff

10+

Project goals

The main difficulty of the project was the need to completely transfer a physical company to a digital environment. that’s why most tasks were carried out simultaneously in several directions at once – from CRM and development to content marketing.
wolf
IDENTITY
Develop a brand that will stand out IN THE MARKET
Website development
Company digitalization: presentable and functional web resource
CRM AND ANALYTICS
AUTOMATED ADVERTISING AND BUSINESS PROCESSES
AUDIENCE EXPANSION
Increase the presence and credibility of the company in the B2B market

What we did?

01

corporate identity

To improve the communication with customers, partners and employees, we have developed a brand identity.

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For communications and website development, we created a corporate identity. The visual is inspired by antiquity and is expressed in discreet and strict colors, horizontal and vertical lines, as well as antique sculptures that serve as visual identifiers for various services.

The photo style is also strict and restrained: portraits without a background or with a strict cabinet background.

The typography mixes grotesque and serif: serif is used in headings and large inscriptions, grotesque is used more functionally: in large texts, in small signatures, on forms and in UI elements.

02

WEB - development

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RELEVANCE

The structure is attuned to the target audience’s needs

easy navigation

A simple interface which makes finding necessary information easy

Comprehensible text

The main legal support services, their prices and the company’s unique approach are highlighted. important information is features in headings. the content is perceived easily with the help of modern UX / UI

We kept everything important, made key thoughts and headlines bigger and highlighted the details with colors.

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controllable system

Developed with NUXT and CONNECTED TO CMS PRISMIC.

This allows the client to control content and create new website pages by themselves.

03

CRM integration - AmoCRM

Business processes are organized to eliminate any possible mistakes in employees’ amocrm usage

User communication (messengers, bots, email newsletters) is thoroughly connected to the system

Some processes are automated via salesBot

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04

Set up end-to-end roistat analytics.

  1. Connected every request form on the website to cpm roistat
  2. Configured and connected call tracking
  3. Integrated ad accounts form yandex and vk
  4. Enabled target and conversion transfer through api to accelerate the learning process of advertising algorithms
  5. Set up an efficient report strategy for manager kpi, traffic, calls, etc.

05

Advertising management

  1. Enabled vk and yandex api for actions within the sales funnel, which allowed to pay for qualified leads only (leads who contacted a manager and confirmed a request for services)
  2. Began to document visitors anD actions through the server, which allowed the company to retain clients and segment them by target actions in the sales funnel. As a result, we created an automated marketing system with end-to-end analytics.
Как это работает?
scheme

The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.

Several systems can be used as databases at the same time: CRM, Roistat, CDP.

scheme

Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.

After that the segments are integrated into pre-prepared advertising cabinets. Each segment sees personalized advertising: context, email newsletters, chatbots and messengers.

so what?

After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.

As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.

Results

traffic per month


88

1408

sales per month


5

34

Revenue


4 890 000 ₽

CPL


21000 ₽

1794 ₽

sales per year


344

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