case
Law office, legal protection and support of economic activities of citizens and organizations
For over 25 years, Hear&Lesten Group has been providing legal services in bankruptcy, tax disputes, commercial disputes, disputes with government authorities and accounting support services.
The company has saved more than 1.5 billion rubles of assets to its clients. Won in the courts more than 2.2 thousand cases.
Field
EdTech
Head office
Saint-Petersburg
Market
Russia
Staff
15+
01
To improve the communication with customers, partners and employees, we have developed a brand identity.
We created an eclectic identity for communications and the website including logo, corporate elements, icons and patterns. The logo consists of a display humanistic grotesque, but contains a combination of styles: regular for the entire inscription and oblique for the letters O inside. Colors from a bright but cold palette. This combination is well received by the audience, which considers such products as a stepping stone for their psychological self-development.
02
We have developed various landing pages for different products of the company.
Сlient needed to have the opportunity to test a lot of new products / ideas / hypotheses very fast. so we prepared several individual blocks, substituting which you can create a new landing page in 15 minutes. it basically works like a brick set.
The online learning platform allows to have a dialogue with users, download and view online courses, keep a diary and perform interactive classes during the course.
The platform is easy to use. All functions work quickly, and data is available on one screen.
The resource is installed on the nuxt framework and is connected to the PRISMIC site management system. back to php+sql.
Allows the client to independently manage the content and create new pages of the site from the blocks.
03
Business processes are organized to eliminate any possible mistakes in employees’ amocrm usage
User communication (messengers, bots, email newsletters) is thoroughly connected to the system
Some processes are automated via salesBot
04
05
The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.
Several systems can be used as databases at the same time: CRM, Roistat, CDP.
Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.
Then the segments we are interested in are sent to the advertising systems. There the advertising company is configured for each individual segment.
After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.
As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.
traffic per month
0
5894
leads per month
0
187
Revenue
1 100 000 ₽
CPС
87
CPL
129.8