case

Law office, legal protection and support of economic activities of citizens and organizations

Point

ship

client

For over 25 years, Hear&Lesten Group has been providing legal services in bankruptcy, tax disputes, commercial disputes, disputes with government authorities and accounting support services.

The company has saved more than 1.5 billion rubles of assets to its clients. Won in the courts more than 2.2 thousand cases.

Field

EdTech

Head office

Saint-Petersburg

Market

Russia

Staff

15+

Project goals

At the beginning there was nothing but an interesting idea. Therefore, before automating the processes, the team needed to create a base for their launch – to finalize the concept, strengthen founders’ credibility, make the value of the product clearer.
wolf
IDENTITY
Develop a brand that will stand out IN THE MARKET
e-learning platform development
CREATE the concept of the educational environment
CRM AND ANALYTICS
Build basic business processes with end-to-end analytics
landing pages development
Prepare tools for testing new hypotheses

What we did?

01

corporate identity

To improve the communication with customers, partners and employees, we have developed a brand identity.

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We created an eclectic identity for communications and the website including logo, corporate elements, icons and patterns. The logo consists of a display humanistic grotesque, but contains a combination of styles: regular for the entire inscription and oblique for the letters O inside. Colors from a bright but cold palette. This combination is well received by the audience, which considers such products as a stepping stone for their psychological self-development.

02

WEB - development

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Additions

We have developed various landing pages for different products of the company.

Brick set

Сlient needed to have the opportunity to test a lot of new products / ideas / hypotheses very fast. so we prepared several individual blocks, substituting which you can create a new landing page in 15 minutes. it basically works like a brick set.

Interactivity

The online learning platform allows to have a dialogue with users, download and view online courses, keep a diary and perform interactive classes during the course.

The platform is easy to use. All functions work quickly, and data is available on one screen.

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controllable system

The resource is installed on the nuxt framework and is connected to the PRISMIC site management system. back to php+sql.

Allows the client to independently manage the content and create new pages of the site from the blocks.

03

CRM integration - AmoCRM

Business processes are organized to eliminate any possible mistakes in employees’ amocrm usage

User communication (messengers, bots, email newsletters) is thoroughly connected to the system

Some processes are automated via salesBot

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04

Set up end-to-end roistat analytics.

  1. Connected every request form on the website to cpm roistat
  2. Configured and connected call tracking
  3. Integrated ad accounts form yandex and vk
  4. Enabled target and conversion transfer through api to accelerate the learning process of advertising algorithms
  5. Set up an efficient report strategy for manager kpi, traffic, calls, etc.

05

Advertising management

  1. Enabled vk and yandex api for actions within the sales funnel, which allowed to pay for qualified leads only (leads who contacted a manager and confirmed a request for services)
  2. Began to document visitors anD actions through the server, which allowed the company to retain clients and segment them by target actions in the sales funnel. As a result, we created an automated marketing system with end-to-end analytics.
Как это работает?
scheme

The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.

Several systems can be used as databases at the same time: CRM, Roistat, CDP.

scheme

Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.

Then the segments we are interested in are sent to the advertising systems. There the advertising company is configured for each individual segment.

so what?

After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.

As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.

Results

traffic per month


0

5894

leads per month


0

187

Revenue


1 100 000 ₽

CPС


87

CPL


129.8

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