case

A network of lofts in St. Petersburg at the scaling stage

Rubin Loft

ship

client

The Rubin Loft company offers residents of St. Petersburg to rent themed rooms for events. The company is actively developing, so at the moment there are already 4 locations in different parts of the city.

Field

Real Estate, entertainment

Head office

Saint-Petersburg

Market

Saint-Petersburg

Staff

20+

Project goals

The project was under active expansion. So that the merger of several separate points into a single network did not turn into chaos, the team needed to quickly streamline all processes.
wolf
IDENTITY
create an instantly recognizable corporate style
Website development
interactive and functional web resource
CRM AND ANALYTICS
AUTOMATED ADVERTISING AND BUSINESS PROCESSES
more clients
Increase the number of guests x4

What we did?

01

corporate identity

To improve the communication with customers, partners and employees, we have developed a brand identity.

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We created a corporate identity with a transformer logo for corporate communications. The logo is blocky, square composition allows many different transformations and use cases: vertically, horizontally, with breaks and adding graphics.

The second technique from the corporate style is patterns and the use of triangles as symbols of the angle. Visually, the geometric series adds both consistency and rigor to the visual.

02

WEB - development

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Relevance

The structure is attuned to the target audience’s needs

easy navigation

A simple interface which makes it easy to find a space both for a specific occasion and an event with general requirements

GAMIFICATION

Gamification the website’s main page is the project’s special feature. Each block of the site contains an interactive part. when a client answers the questions on the main page, the resource picks out a space according to the given parameters, and also offers alternative package solutions.

We kept everything important, made key thoughts and headlines bigger and highlighted the details with colors.

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controllable system

Developed with NUXT and CONNECTED TO CMS PRISMIC.

This allows the client to control content and create new website pages by themselves.

03

CRM integration - AmoCRM

Business processes are organized to eliminate any possible mistakes in employees’ amocrm usage

User communication (messengers, bots, email newsletters) is thoroughly connected to the system

Some processes are automated via salesBot

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04

Set up end-to-end roistat analytics.

  1. Connected every request form on the website to cpm roistat
  2. Configured and connected call tracking
  3. Integrated ad accounts form yandex and vk
  4. Enabled target and conversion transfer through api to accelerate the learning process of advertising algorithms
  5. Set up an efficient report strategy for manager kpi, traffic, calls, etc.

05

Advertising management

  1. Enabled vk and yandex api for actions within the sales funnel, which allowed to pay for qualified leads only (leads who contacted a manager and confirmed a request for services)
  2. Began to document visitors anD actions through the server, which allowed the company to retain clients and segment them by target actions in the sales funnel. As a result, we created an automated marketing system with end-to-end analytics.
Как это работает?
scheme

The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.

Several systems can be used as databases at the same time: CRM, Roistat, CDP.

scheme

Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.

Then the segments we are interested in are sent to the advertising systems. There the advertising company is configured for each individual segment So, users who were interested in the room, but did not book it, will see a discount for this particular room.

so what?

After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.

As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.

Results

Traffic per month


2058

12167

Clients per month


15

222

Revenue


3 000 000 ₽

CPL


2800 ₽

414 ₽

CPO


756 ₽

Average check


9 000 ₽

ROI


309,5%%

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