case
A network of lofts in St. Petersburg at the scaling stage
The Rubin Loft company offers residents of St. Petersburg to rent themed rooms for events. The company is actively developing, so at the moment there are already 4 locations in different parts of the city.
Field
Real Estate, entertainment
Head office
Saint-Petersburg
Market
Saint-Petersburg
Staff
20+
01
To improve the communication with customers, partners and employees, we have developed a brand identity.
We created a corporate identity with a transformer logo for corporate communications. The logo is blocky, square composition allows many different transformations and use cases: vertically, horizontally, with breaks and adding graphics.
The second technique from the corporate style is patterns and the use of triangles as symbols of the angle. Visually, the geometric series adds both consistency and rigor to the visual.
02
The structure is attuned to the target audience’s needs
A simple interface which makes it easy to find a space both for a specific occasion and an event with general requirements
Gamification the website’s main page is the project’s special feature. Each block of the site contains an interactive part. when a client answers the questions on the main page, the resource picks out a space according to the given parameters, and also offers alternative package solutions.
We kept everything important, made key thoughts and headlines bigger and highlighted the details with colors.
Developed with NUXT and CONNECTED TO CMS PRISMIC.
This allows the client to control content and create new website pages by themselves.
03
Business processes are organized to eliminate any possible mistakes in employees’ amocrm usage
User communication (messengers, bots, email newsletters) is thoroughly connected to the system
Some processes are automated via salesBot
04
05
The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.
Several systems can be used as databases at the same time: CRM, Roistat, CDP.
Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.
Then the segments we are interested in are sent to the advertising systems. There the advertising company is configured for each individual segment So, users who were interested in the room, but did not book it, will see a discount for this particular room.
After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.
As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.
Traffic per month
2058
12167
Clients per month
15
222
Revenue
3 000 000 ₽
CPL
2800 ₽
414 ₽
CPO
756 ₽
Average check
9 000 ₽
ROI
309,5%%