case
Leading manufacturer of fuel control systems
Technodar group
client
Since 2007, the Karelian company Technodar has been implementing its own developments in the production of fuel consumption monitoring equipment and satellite monitoring of various types of transport.
In 15 years over 600 successful projects have been implemented, which allowed the company's clients to become more efficient.
Field
Instrument Engineering, IT
Head office
Petrozavodsk
Market
Russia and the CIS
Staff
+50
Project goals
What we did?
01
corporate identity
To improve the communication with customers, partners and employees, we have developed a brand identity.
As part of the design concept, we used the idea of applying different graphics, depending on which audience is being addressed.
We also updated the logo: corrected the composition, typography, developed new versions for different situations. At the same time we kept the familiar recognition for old customers.
Before
After
Small details from the features of the logo: rhyme on the bevels of the shooting gallery also fixed visual sticking on the letters E and A
As a result we created a corporate style guidebook.
We have included a description of the concept, fonts, colors, visual methods, descriptions of the use of graphics and photo style, creative concepts and examples of correct and incorrect use of style.
02
WEB - development
Simple and clear design
We described the advantages of implementing fuel control systems for the target audience right on the main screen.
We also added tools for calculating the payback of the fuel control system and signing up for an online demonstration.
easy navigation
We designed the navigation system and the site tree for the main groups of target audiences and their requests.
Before that, we conducted marketing research — now the resource can answer 99% of user questions.
comprehensible text
We explained the operation of a complex technical product in simple language. The main points and ideas are clear to users with any level of immersion in the industry
We kept everything important, made key thoughts and headlines bigger and highlighted the details with colors.
controllable system
Developed with NUXT and CONNECTED TO CMS PRISMIC.
This allows the client to control content and create new website pages by themselves.
03
CRM integration - bitrix24
We designed the business processes of the organization and configured Bitrix24 so that all the functionality of the system could be correctly used by employees.
We have connected communication systems: messengers, bots and email newsletters.
04
Set up end-to-end roistat analytics.
- Connected every request form on the website to cpm roistat
- configureD AND CONNECTED call tracking
- iNTEGRATED AD ACCOUNTS FROM YANDEX AND VK
- ENABLED target AND conversion TRANSFER through API TO accelerate the learning process of advertising algorithms
- SET UP AN EFFICIENT REPORT STRATEGY FOR manager KPI, traffic, calls, etc.
05
Advertising management
- We connected advertising accounts of Technodar Group to the largest information resource in the industry. It allowed us to show ads to the target audience only.
- We have published several informational articles in major media for the main requests of the target audience. We identified those who read the materials as potentially interested users.
- We have set up the collection of data about site visitors via the server. Now ad blockers and other systems do not restrict our access to user data.
- Using the API, we send user data to all advertising systems at the last stages of the funnel. So we pay only for users who sign up for the demonstration of the system, fill out the TOR, negotiate the project and buy services or equipment from Technodar Group
The user performs a significant action on your website, app or telegram bot. Data about the user and his actions is immediately transferred to the database.
Several systems can be used as databases at the same time: CRM, Roistat, CDP.
Each system has its own algorithms and settings for processing the received data. The main task is the dynamic compilation of segments according to the parameters we are interested in.
After that the segments are integrated into pre-prepared advertising cabinets. Each segment sees personalized advertising: context, email newsletters, chatbots and messengers.
so what?
After the first iteration of training the algorithms cost per lead halved. After more thorough training by API (for example, sending confirmation of demand to yandex and vk) cost per lead became even lower.
As a result, we paid only for interested users and did not pay for garbage traffic: job seekers, mass media, third-party salesmen, etc.
Results
traffic per month
665
7557
sales per month
0
22
Revenue
10 000 000 ₽
CPA
20 000 ₽
2727 ₽
CPL
10 000 ₽
average check
1 600 000 ₽
ROI
1016%